If there is one thing which has defined human nature throughout history, it is our
fidgety, irrepressible impulse to move, to discover and cross new frontiers, to adapt to new environments, and to appease that same unquenchable curiosity which prompted our earliest ancestors to swing down from the treetops and start exploring the jungle floor six million years ago.
Our travel story begins here, from the earliest ancestor. A man who lived two million years ago. He was surprisingly unique and sophisticated: he controlled fire and was one of the first to use stone tools. Hewas also the first human species to leave Africa and colonize the rest of the world.
thus Began the first of the great human migrations and the history of travel.
About 10,000 years ago, every major inhabited land on Earth supported human life. Our willingness to travel and explore allowed us to populate the planet.
Sedentary life and the domestication of plants and animals brought an abundance of food, plants, and time.
The implications of this were vast, but one particular way which affects our story is the innovation of new technologies which enabled us to better move around.
Sailing boats appeared around the same time as the modern wheel. the development of seaworthy transport will lead to the first mini-era of discovery and extremely ambitious travel.
Research in the ancient world offered few guarantees. If the traveler was lucky enough to survive and return, he could also return with at least one priceless commodity: knowledge.
The world was a huge puzzle that had to be carefully pieced together.
in 1903, brothers Orville and Wilbur Wright made the first heavier-than-air flight of man in their newly invented flying machine. It lasted 12 seconds, reached a height of ten feet and covered a distance of 121 feet.
It was a remarkable technological breakthrough, which is still being honed and improved, although its basic principles remain unchanged. People found a way to travel by land, they found a way to travel by water, and now they found a way to travel by air.
There are many limits to our world, but one thing that knows no boundary is our collective curiosity. Our destiny as a race is to explore, to turn over every stone in our universe. The great journeys in the age of discovery provided the confidence needed to continue.
People at all times came up with the most complicated quests for simple trips.
Kaper comes up with simple quests for difficult trips.
There was already a demo tour and user feedback was gathered to help with the initial marketing and sales funnel.
We used the feedback from the first trip to develop the site content and strong headline message.
According to strategy, Lean Canvas was filled to help a team to understand the basics and objectives of the project.
We chose a risky design style called brutalism, combining with information architecture via AIDA marketing framework (Attention, Interest, Desire and Action) with a catchy design style.
The choice is justified by a trend of this style among the target audience in the USA.