MACH architecture

Our Development Stack

Development isn’t our main focus - design is. But even the best design can fall apart if it’s not built right. For us, development means protecting the quality of design from the idea stage all the way to the live website.
That’s why we carefully choose our development tools - not to chase the latest tech, but to make sure our web designs and landing pages are built exactly as planned and stay that way over time.

Websites are no longer one-time projects

Today, websites and landing pages are always changing. Content is updated often. Campaigns switch up. New pages get added. Expectations for speed, SEO, and accessibility keep rising.
Old-style, all-in-one setups can’t keep up. They slow down updates, limit design options, and force compromises when the site grows.
To keep up with quality design, we need a more flexible setup.

Why we use MACH architecture

We use MACH architecture to keep our designs flexible, fast, and ready for the future.
MACH stands for:

• Microservices
• API-first
• Cloud-native
• Headless
  Instead of one big system, MACH breaks things into separate parts. This is key for web design.It lets us:
• Design pages without being limited by the CMS
• Change content without breaking the design
• Scale pages and campaigns without rebuilding
• Keep design consistent as the site grows
  The architecture supports design - it doesn’t hold it back.

Headless CMS with Sanity

We use Sanity CMS to manage content.
Sanity treats content as flexible data, not fixed page templates. That fits perfectly with how we design - building components and sections instead of rigid page types.
This means:

• Content models match the design system
• Editors can update content without messing up layouts
• Pages can be reused and adapted for different campaigns
• Websites grow without losing design consistency
  Content stays flexible, design stays in control.

Frontend built for design accuracy

For the frontend, we use Next.js and React.
This gives us total control over layout, typography, animations, and interactions. No limits from themes or CMS rules.
It lets us:

• Build designs with pixel-perfect accuracy
• Optimize performance without sacrificing looks
• Create fast-loading pages
• Ensure accessibility and responsiveness from the start
  The frontend is there to deliver the design exactly as intended.

Performance is part of design

Performance isn’t just technical - it shapes the user’s experience.
Fast loading, smooth scrolling, and quick responses make a site feel high-quality. For landing pages, performance drives engagement, conversions, and trust.
Using Next.js with a cloud setup means performance is built in from the ground up.
If a site feels slow, the design has failed - even if it looks good.

Cloud deployment with Vercel

We host our sites on Vercel.
This cloud setup means:

• Fast delivery worldwide
• Reliable performance during traffic spikes
• Easy previews for design and content changes
• Continuous updates without downtime
  Sites can grow and change without risky rebuilds.

Collaboration with GitHub

We use GitHub to manage code and teamwork.
This keeps designers and developers on the same page. Changes are tracked, reviewed, and tested before going live, lowering the chance of mistakes or design issues.
It keeps the design quality safe through every step.

Built to evolve, not to be rebuilt

Websites are never done.
Campaigns change, content grows, business needs shift. MACH lets sites evolve step-by-step without full redesigns.
This protects:

• The original design
• Consistency across landing pages
• Teams from technical and design debt
  Future-proofing means staying flexible, not guessing trends.

Technology serves design

We don’t choose technology to show off.
We choose it to stay out of the way.
When done right, the tech is invisible. Users just notice a fast, clear, and polished website.
Development isn’t our main focus.
Making sure our web design works perfectly is.